Resources
Hand-picked. Each entry has a one-line reason it's on this list. No affiliate links, no SEO filler.
TL;DR — if you only read 3 things
- Marketing Examples (newsletter) — best copy intuition builder.
- The Mom Test (book) — how to talk to users honestly.
- Indie Hackers (community) — where to launch and get real numbers.
Books
19 channels to acquire users. The 'Bullseye Framework' alone is worth the price.
How to talk to potential users so they tell you the truth instead of being nice. Read before any customer interview.
Which metrics matter for your business model and stage. Saves you from drowning in vanity numbers.
The trigger / action / variable-reward / investment loop. Useful even if you're skeptical of habit-engineering ethics.
Specifically pitched at builders who hate marketing. Plain language, no fluff.
Newsletters
Bite-sized teardowns of marketing copy that worked. Best single source for intuitive copy sense.
Tactical, channel-by-channel. Strong on paid acquisition specifics.
Product + growth for SaaS / mobile. Free tier is plenty.
Real numbers from real solopreneurs. Grounding when comparing yourself to YC startups.
Communities
Best place to launch and get honest feedback from people who've been there. Free.
Saturday Showcase posts are a low-friction first launch venue.
Where you'll launch your big day. Lurk a few launches before yours.
Bootstrapped SaaS specifically. Conference is paid; community is approachable.
Free-tier SaaS
Self-hostable product analytics + feature flags + session replay. Open source.
Cookie-free, GDPR-friendly web analytics. OSS self-host available.
Free form builder. Use for waitlists, surveys, beta signups.
Newsletter platform with free tier up to 2,500 subscribers.
Collect and display testimonials. Free tier fine for the first 100 customers.
Transactional email API for developers. Free tier covers most early-stage volume.
Live-chat widget with a useful free tier. Use for the first 50 user conversations.
Mobile-app specific
ASO + review monitoring. Free tier covers basic keyword tracking for one app.
Competitive intel on downloads and rankings. Free tier shows enough.
App-store intelligence. Paid, but the free Sensor Tower blog is excellent.
Keyword research specifically for iOS and Android stores. Free tier is enough for one app.
Subscriptions / IAP SDK + analytics. Free up to $10K MTR.
AI tools we reference
What our AI skills are built for. Scheduled tasks make 'marketing on autopilot' real.
Same idea as Claude Code, different model. Our skills work in both.
AI voiceovers. The 'Conversational' voices are indistinguishable for short reads.
AI avatars for talking-head videos. Useful if you don't want to be on camera.
Auto-captions and edit polish for vertical video. Replaces hours of CapCut work.
Runway / Pika / Veo 3 / Sora 2
Generative video. Use sparingly — recognizable as AI in 2026. Better for B-roll than full scenes.